The Ruffler story didn’t start in a boardroom, it started at home, with our dog, Gordons.

Gordons is the heart and soul of everything we do. He is the definition of a best friend: incredibly loving, overflowing with energy, and, let’s be honest, just a little bit "crazy" in the best way possible. 

The name Ruffler was born from his own unique personality. Gordons learned to communicate with a distinct, characterful "ruff" sound — a quirky little vocalization that never fails to make us laugh and brings joy to our daily routine.